Capitec Bank has just been declared on of the 27 Great Brands of Tomorrow by Swiss financial institute Credit Suisse, and the only one to come out of Africa. As such, the brand is looking to the Idea Bounty community to develop a creative concept for both print and online to make the big announcement to the world. Read the rest of this entry »

With the season and weather finally changing students are beginning to think about their final months of school before they are unleashed into the real world. Department store giant Neiman Marcus is inviting fans to create a custom look that will Rock the Prom.

Participants can register with Brickfish, the leader in social media marketing and upload a photograph of your customized and unique prom look and include a description of how the look will Rock the Prom. This is only the first round of the contest which runs from March 4 to April 16, 2010. Looks should be created by indulging in luxurious Neiman Marcus gowns and accessories. Read the rest of this entry »

The hot new social networking service out of India dubbed Bubbly, is quickly gaining popularity thanks to Bollywood celebrities such as Kareena Kapoor and Aamir Khan allowing the app firm Bubble Motion’s latest project grow virally with virtually no market spend. Read the rest of this entry »

The Coca-Cola Company, initially reluctant and slow to start in the social media game has pulled in huge numbers this year in terms of brand love and brand health. While they might not calculate out to exact dollars and cents, “social media marketing is where it’s at.”

“If people are interacting with our brand every day, that’s fabulous marketing,” said Carol Kruse, Coca-Cola’s vice president of global interactive marketing. “Word-of-mouth is one of the key drivers.” Read the rest of this entry »

The Web is all a buzz with the upcoming launch of Radian6’s most powerful social media engagement and monitoring tool since its start date. The Radian6 Engagement Console uses all the power of Radian6 in one fluid desktop application that will help companies coordinate their entire social media outreach in one place. The only question left is: Who will manage it all? Read the rest of this entry »

German beer maker, Beck’s has been committed to producing one of the finest beers in the world since its creation in 1873. Its brand is a symbol of independent thinking and self expression, and it has refused to follow fads. Even today.

In March 2010, Beck’s will be launching a new packaging label on its bottles and cans globally. The new look has changed subtly over the years, demonstrating that it is a brand that remains true to the values it promotes.

To support the global launch Beck’s has introduced a viral video competition through the Poptent community to give fans a chance to promote their favourite beer in a hip and entertaining way. Read the rest of this entry »

ICUC Moderation Services is proud to announce that we will be sponsoring a series of BlogWell conferences on how big brands use social media.

The next BlogWell event is coming up April 7 in Cincinnati, Ohio, hosted by Duke Energy. It will feature practical, how-to social media case studies from eight big brands, including Dell, Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble. Read the rest of this entry »

This article has been re-posted from www.dustin2to.com.

This is a short video showing almost everything I own. This is pretty much everything that’s going to make the trip to Toronto with me. Read the rest of this entry »

Doritos wants to tap into the viral effect that the Internet can produce with the right hook and allow fans to develop some of their own Doritos Viralocity for the newest unidentified Doritos flavour II tortilla chip. Read the rest of this entry »

NOTE: This article was written by guest blogger Melanie Lee Lockhart, a PR consultant and instructor at Red River College; she blogs about public relations at Lockstep on PR.

This week, a long-standing tradition in the Red River College of Applied Arts, Science and Technology (”RRC”) Creative Communications program, the Independent Professional Project Presentations (”IPPP”), will offer a new twist: a Tweet Pit.

At the annual IPPP event, graduating Creative Communications students present their work on a year-long independent project. The variety of projects is wide, the range of skills on display is impressive; but until this year, few outside the program knew much about it, because such publicity relied heavily on the cooperation of gatekeepers in the traditional media. Read the rest of this entry »