Cineplex, Canada’s largest motion picture exhibitor, has relaunched its website with a significant user-generated content upgrade.

Launched this fall, My.Cineplex.com enables users to post their own videos, photos and text, as well as comment on movies, stories, movie reviews and just about anything else.

The new membership-based site will build a social community around the movies. This is a natural extension for Cineplex, especially with its large audience of teens and young adults.

ICUC Moderation Services is monitoring all the UGC for the new site, which will be promoted throughout the Cineplex network, which operates under the following brands: Cinema City, Cineplex Odeon, Coliseum, Colossus, Famous Players, Galaxy, SilverCity and Scotiabank Theatres.