Interbrew, the giant brewing company, is experimenting with a new blog for its Beck’s brand. The company has hired British stand-up comedian Darius Davies to write the Daily Different at Becks.com.

Launched last week, the blog is collection of odd little stories including one about Star Wars, the Musical, and the python that tried to eat an alligator.

“At the Daily Different we, and by we I mean me, are trying to bring you exciting articles that are interesting, funny, unique and that encapsulate our point of view of  being ‘Different by Choice’,” writes Davies on the blog, providing one of the only ties to the brand’s tagline created by Euro RSCG 4D of Amsterdam.

Visitors can interact with Davies by posting comments, sending in videos or links to stories. He promises that mentions of Megatron are likely to get his attention. So far, it doesn’t look like there’s much consumer feedback on the site. The design certainly doesn’t do much to encourage it.

Jorge Inda Meza, global marketing manager for Beck’s, told Brandweek that they were trying to create relevant and entertaining content, but that they wanted to avoid being too corporate. So Davies has control of the blog with the hope that he’ll find a worldwide audience who’ll visit often for passive Beck’s beer branding. Plans call for the site to be cross-promoted on Daily Different pages on Facebook and YouTube.