It’s year three of Doritos “Crash the Super Bowl” contest and, judging from the top five user-generated commercials, it may be the strongest field yet. Here’s a sample.
Doritos invited people to dream up and submit a 30-second television spot to be aired during the Super Bowl. The top five videos will each win $25,000 and will compete for fan support to be picked for the big game. And if the winning video is ranked as the number one spot by the USA Today Ad Meter, Doritos will pay the creator an additional $1 million.
Check out the top five here and vote for your favourite.