Pelmorex Media’s The Weather Network (Canada) has recently launched a revamped version of its website to incorporate a user-generated content portion as citizen journalism is on the rise.

With the help of Filemobile, an on-demand social media platform company, The Weather Network is engaging users and allowing them to become a part of the news broadcast.

Users will now find a “Your Weather” section on the site, where participants are asked to upload photos or videos of notable weather events from their communities. The Weather Network will be featuring submissions on both their English and French sites.

What sets this weather site apart from others is a unique feature published from Filemobile’s Media Factory platform. The top breaking news submissions are published to the automated broadcast system, ensuring that breaking news can go from cellphone to TV in a matter of minutes.

While editors are the ones highlighting and aggregating the most recent submissions, it is users who are finding the weather reports - which could be shown on-air.

The site also allows for users to search user-generated weather submissions from all across Canada on the web.