Brad Paisley wants Zooppa marketing

Zooppa, the world’s largest source of user-generated advertising material, has partnered with Arista Records Nashville to give users the opportunity to develop the promotional material for Brad Paisley’s new album. This is a new partnership for Zooppa that demonstrates how easily the company’s formula can be applied to a variety of different demographics and industries.

Since Zooppa launched in 2007, near Venice, Italy, brands from around the world have been attracted to its unique service. Zooppa does things backwards to almost everything other company involved in advertising today. First, it pushes a creative brief out to the world, then asks, “how would you sell this?” Zooppa’s clients usually get back a myriad of insightful and well thought out advertisements – videos, banner ads or otherwise.

The latest partnership with Arista Records shows that Zooppa has done a good job of establishing itself here in North America. By partnering with one of country music’s biggest stars, the company is saying to the world that it is ready to tackle clients that serve a distinctly American market. Although country music does have its fans around the world, most of them reside right here in North America.

Watching a company grow as fast as Zooppa has over the last couple years and especially the last half year
here in North America has left little doubt that user-generated content (UGC) is more than just a passing
trend in marketing or advertising. As Zooppa continues to move into new and untested markets it continues to prove that no product or service is out of the reach of user-generated advertising.

Brad Paisley’s new album is called American Saturday Night and will be released on June 30th, 2009. Users are asked to produce a 90 second video using music supplied from the album’s title track to show what an American Saturday night looks like to them. The contest officially opens on June 15 and runs until August 3. A total of $3,500 will be awarded for the winning videos and $1,500 for the winning banner ads.