A new video for Kellogg Cares dedicated to ending hunger in America was produced by Hollywood stars Ashton Kutcher and Demi Moore - but the stars of the film were many average Americans.

The Fighting to End Hunger video - which comes from Kutcher’s Katalyst Media and is directed by Moore - is a mashup of user-generated content (UGC) collected for the purpose of the film. The film shows a diverse range of people in short clips explaining how many Americans go hungry everyday. At some points it is touching and at others almost unbelievable such as the stat that one in eight Americans struggle with hunger.

Most of the responses were generated through Kutcher’s (@aplusk) and Moore’s (@mrskutcher) very active Twitter accounts. In the article on Kellogg’s website, Kutcher talks about how the people on social networks helped make this possible.

“Innovative partnerships like this one demonstrate the good that companies can do when resources are pooled. The Katalyst team has been inspired by the thousands of voices that have emerged on Twitter, YouTube, Facebook and other social media platforms dedicated to ending hunger in America.”

Social media has become an invaluable tool for organizations from around the world. Until now not-for-profit’s or charitable organization’s have had to rely on donations to pay for costly media. With the advent of new media these same organizations can now call on millions of people to come together for a singular goal cheaply and effectively.

The video is in support of the Kellogg Cares campaign to raise $1 million dollars in support of ending hunger in the U.S. In a very generous offer Kellogg’s is offering an five dollar coupon to every person that donates a minimum of five dollars to the campaign. The goal is to have 200,000 people donate five dollars each to reach the target. Along with this money raised, Kellogg’s will also donate one day’s production worth of cereal to America’s soup kitchens. This is approximately 55 million servings or $10 million worth of cereal.