TRESemme is the latest company to enlist Brickfish to help make its user-generated content (UGC) campaign a success. The company has aimed its Strut Your Style contest at young, tech-savvy girls who want affordable, high quality professional hair care products, by asking them to submit photos of themselves with “catwalk ready” hair.

This campaign fits very nicely in to the larger campaign called Style Seeker, which incorporates other advertising mediums such as product placements - The Fashion Show airing in Canada on Bravo - and a variety of social networks. The profile pages and the TRESemme website give visitors up to the minute fashion news, celebrity gossip and tips from top stylists around the world.

TRESemme is admirably integrating social media, UGC and traditional marketing seamlessly which is vital for it to have credibility with its target audience. The contest still has one month to go and has already racked up some impressive impressions. It seems the Brickfish formula is really starting to connect with consumers. According to the numbers on the website, the contest has received well over 600 entries and is nearing 70,000 page views.

Judges from TRESemme will award the winner a $4,000 Visa gift card. Like other Brickfish competitions there will also be an award for most viral and random winners to promote participation.