The latest company to enlist the help of social media marketing group Brickfish is women’s beauty product company Purple Lab. The company that specializes in lip gloss is hosting a contest titled Kiss and Tell Your Huge Lips Skinny Hips I.D. The contest asks women to upload their most chic pictures and then explain what shade of lip gloss resonates most with them.

Visitors will vote on applicants and the winner will receive a trip to New York along with a gift bag of products from Purple Labs. The company will also award more product for the runner up and the 10 most viral entries.

Brickfish has been extremely successful lately in attracting companies, especially women’s beauty products brands, to its viral marketing approach. It seems to me the company is busier than ever these days with clients such as TRESemme, Veet, Cetaphil and now Purple Labs all taking advantage of the successful Brickfish method.