Brickfish leading beauty market in social media solutions
August 6th, 2009 (8:11am) Alisha Paul
Brickfish, the social media solution, is becoming well known for powering social media contests that partner with styling or beauty products - and the Tools for Celebrity Style is no different.
Remington, the leader in styling tools has just announced a new campaign that includes a photo entry user-generated content (UGC) contest. Entrants are required to submit a photo of their favourite celebrity hair moments. Participants will then be asked to select their favourite Remington styling tools and which celebrities have inspired their own hair-dos.
In another common theme, Remington’s director brand marketing of woman’s personal care, Christine Kuske-Riese, is emphasizing how their product makes celebrity style attainable for everyone. “By leveraging social media in our Tools for Celebrity Style campaign, we will be able to familiarize our consumers with our styling tools. We look forward to receiving exciting celebrity-like hairstyles that can be achieved using the innovative Remington products,” said Kuske-Riese.
Brickfish campaigns are a sure fire way to have people enter your UGC contest. Not only due to their familiarity and ease, but simply the tie in with Brickfish offers credibility, especially in the beauty product industry. Brickfish has certainly developed itself as the leading agency in this niche market.
The grand prize winner, selected from the top 250 highest scoring entries, will win a celebrity weekend for two in Hollywood. The package will include a hair styling session by celebrity stylist Richard Marin, whose clientele includes Megan Fox, Denise Richards and Cindy Crawford. The winner will also receive a $500 American Express gift card and a collection of hair products from Remington.
In a unique, and perhaps more interesting twist, the grand prize winner will also have the opportunity to guest blog on the StyleWithRemington.com website.
