MOFILM, a leader in sourcing user-generated content (UGC) for TV, online and mobile just announced itself as the main sponsor for the Times BFI 53rd London Film Festival. Open to entrants of all skills - and over the age of 16 - from around the world, the competition will be looking for advertisements for some of the biggest brands today.

MOFILM’s previous success with the Cannes Lions UGC competition with Spike Lee, MOFILM U12 Competition, saw 23-year-old Hiroki Ono from Yokohama, Japan take home the grand prize for his first time advertisement video for Nokia, Feel the Globe.

This online contest will be looking for 90 second promotions based on creative briefs written and designed by brand representatives from AT&T, Best Buy, Campbell’s, Hewlett Packard, McDonald’s, Nokia, PepsiCo (Pepsi Max) and Unilever (OMO).

Andy Baker, CEO of MOFILM said “We are thrilled to be working with the London Film Festival and so many exciting brands to provide this global showcase for ordinary filmmakers and the MOFILM community. It’s fantastic that London, one of the most prestigious international film festivals in the world, is supporting emerging talent in this way.”

Brand winners will be selected by a group of brand representatives and announced on October 12. All of the winners will be flown to London to experience the festival where the top three finalists will be announced on October 20. The grand prize winner will have the opportunity to walk the red carpet with celebrities and film industry professionals. Prizes offered by MOFILM and its partners for the competition total $200,000.

The competition closes on October 5 and all of the brand creative briefs can be found online at the MOFILM website.