Got2b offers urgent hair makeover

August 19th, 2009 (7:35am) Alisha Paul

The latest contest out of Brickfish is Got2b’s Hot Hollywood Hair-Do Rescue which has entrants uploading before and after shots of looks that are rarely seen outside your home.

Beginning August 17, got2b launched the new user-generated content (UGC) contest. The campaign is promoting the got2b line of hair-care products that the company requires participants showcase in their entries.

Entrants can upload two photos of their hair, showing the effects that the newest got2b products have on their style. The first photo will show the drab look of each entrants natural hairstyle. The second photo should be of the unique and stylish look created by using the product.

Got2b will be selecting one grand prize winner by a panel of judges from the company, out of the top 200 highest scoring entries. That winner will receive a trip for two to Hollywood, California to attend the US Weekly Hot Hollywood event, a $500 American Express gift card as well as an assortment of got2b styling products.

Aside from the grand prize winner, entrants will be selected to take home prize packages for a runner-up placement, a second runner-up, the most viral submission and a sign-up sweepstakes winner.

The contest is also featuring a Facebook application that allows fans to place their own image under a variety of got2b hairstyles. Simply by uploading a new image or grabbing an existing one of your own network pages, got2b gives participants a fast and easy makeover in got2b’s glambulance.