BlackBerry is looking to create brand evangelists with its latest user-generated content (UGC) contest and by turning consumers personal stories into viral sensations across the web.

Touch It. Love It. Share It. Win It. began midway through September and is nearing the end of its submission phase. Participants can upload their BlackBerry Storm smartphone stories to the contest website in either North America or the United Kingdom.

Entrants can submit their story with photos, video or through a blog and attempt to get as many people as possible to interact with it. The more engaging the story and the more visitors interact with your entry, the higher the rating it will receive.

After the first phase of the contest the top 100 highest scoring entries will move into the second phase and appear on the Brickfish, the social media solution’s website along with BlackBerry’s site for public viewing. Visitors may view, share and vote on their favourite entries, with the top 20 moving into the final judging round.

A panel of judges determined by the sponsor will evaluate each entry based on creativity, relevance, audience support and viral influence. The grand prize winner will receive a choice of one of two trips, including the Ultimate New York Experience or the CES VIP Experience, both worth $7100 USD. As well, BlackBerry will be awarding the top 20 BlackBerry Storm Evangelists with a special top 20 prize.

On top of the sponsored prizes, Brickfish, the contest host will be awarding a prize at the conclusion of the first phase for the most viral entry as selected from the top 200 highest ranking viral entries.