MOFILM, one of the most prominent and well-known global user-generated video competitions for major brands announced the grand prize winner of its Make An Ad competition held at The Times BFI 53rd London Film Festival.

The competition, which was open to entrants of all skill sets, over the age of 16, from around the world was looking for 90 second promotion based on creative briefs written and designed by brand representatives from AT&T, Best Buy, Campbell’s Hewlett Packard, McDonald’s, Nokia, PepsiCo (Pepsi Max) and Unilever (OMO).

Aspiring filmmakers from over 115 countries participated in the online user-generated content (UGC) video competition and had just six weeks to make their advertisement. Submissions were accepted until early October, whereupon the top six videos were selected by interactive vote.

The winning ad was to be selected by a panel of judges made up of brand representatives and the winner’s ad would be screened at the MOFILM Gala Premiere of Clive Owen’s new film, The Boys are Back.

The grand prize winner, animator Jeff Gill from the U.S. was chosen on October 21 for his ad Stop Ignoring Your Skin for Vaseline brand. “I’m ecstatic. I’ve been a fan of MOFILM since the start and to be selected from such a strong field is amazing. The Vaseline brief really struck me as something that represented a challenge — a product for men that helps their skin — and allowed me to express my creativity,” said Gill.

A second place prize was awarded to Marco Tessarolo from Italy for The Proposal, a McDonald’s brand advertisement. As well, Cesar Nery and Andre Saito from Brazil took home third place for their ad for Pepsi called Americo.