MSN Canada has launched a website that follows and personalizes the 2010 Olympic Torch Relay through user-generated content (UGC). Partnering with Canada’s Broadcast Media Consortium fans will now be able to take part in the cross country event.

Produced by Infusion, Digiflare and Filemobile the 2010 Olympics Torch Relay website allows participants to upload their very own torch story in three easy steps. Fans can create a torch relay contributor account through the event campaign website or login through Facebook Connect. Participants must chose their home province and city or the community closest to them and upload a comment, photo or video story and then submit it.

The project makes it easy for participants to track the progress of the torch relay through a Bing map. As well fans can view photo and video taken from along the route. Viewers may also watch other participants uploads from the main site.

Another feature of the Bing map is that participants can check out when the torch relay will be nearing their hometown. Simply by searching the day, province/territory or community, the map will display the route of the relay, the date of the celebration and where the celebration community is located.

The 2010 Olympics Torch Relay began on October 30 in Esquimalt, British Columbia and is traveling across Canada over 106 days before lighting the Olympic Torch in Vancouver, British Columbia on February 12, 2010.