Steve Madden and Zappos.com search for unique soles
November 17th, 2009 (8:43am) Alisha Paul
Steve Madden has partnered with Zappos.com, an electronic commerce company specializing in footwear to bring designers the opportunity of a lifetime in which their fabulous foot designs could land them a meeting with the famous designer himself.
Steve Madden’s Sole Search offers anyone who has a passion for shoes three ways to participate in the contest. Entrants may chose to draw a sketch and create their own design from scratch, download the provided Steve Madden assets from the contest website or use the Entry Editor to design a customized and original pair of shoes.
Each entry must include a description of the shoe or the inspiration behind the shoe design itself and must not make reference to any other competitive shoe brands or websites. Participants are encouraged to share their submissions online with friends and family to obtain votes from the public which will be taken into account during the judging process.
The contest, which began on November 12, 2009 will accept submissions until December 29, 2009. Participants may enter as many original works as they want, however all duplicates will be disqualified in accordance with the contest host - Brickfish’s, terms of use.
All submissions will be judged by representatives from both Zappos.com and Steve Madden organizations and will be evaluated based on creativity, relevance, audience support and viral activity.
Prizes will be awarded for a sign-up sweepstakes, the most viral entry, an Entry Editor prize and an original design first prize. The grand prize winner’s design, as selected by Steve Madden from the top three submissions will be produced and sold online at Zappos.com/SteveMadden. They will also receive a $500 Zappos.com gift card and a $500 Steve Madden gift card.
