Zappos.com has introduced and is testing a new interactive video platform on its website. Strictly for its Nike products as of now, videos previewed by consumers will be entirely clickable and will engage people to find out more about the products.

Ten videos have been placed on the site in its Nike product section following a beta period this summer. The videos are powered by Overlay.TV’s video commerce platform. Each video runs for roughly one minute and features clickable product which can signal consumers if an item is out-of-stock, discontinued or part of a special offer.

Consumers mouse over a shoe in the video and it becomes highlighted to alert consumers it is clickable. If consumers choose to select the highlighted product a product page will open in a separate browser window, complete with product detail and a place where items can be added to a shopping cart.

The videos, which director of Web strategy for Zappos.com, Brian Kalma says should cover nearly all of the sites products in a bigger roll-out planned for 2010, are able to be posted on consumers Facebook and Twitter profiles through the company’s media player.

Zappos.com plans to incorporate the videos into its user-generated content (UGC) program where consumers will be encouraged to create product video reviews that will also include interactive features.

“Sales conversions are not really our focus with these videos,” said Kalma. “Right now, we are just learning how our customers are going to interact with them…We are not only trying to sell product, but we are attempting to convey culture as well.”