McDonald’s Canada has just launched a new competition that will run through the month of December and will let lovers of those famous golden arches share their passion for the Big Mac in the Big Mac Fanatic contest.

The contest, which began two days ago includes two different ways that fans can win prizes. The first is a weekly sweepstakes. Participants can access the contest through the fast food chain’s Facebook fan page and enter the sweepstakes during each of the four weekly periods.

The sweepstakes will run from every Tuesday to the following Monday, with the exception of the last week - which will only run until Thursday, December 31, 2009. Through a random draw five sweepstakes winners will be chosen per week and will receive a $50 CDN McDonald’s gift card.

Participants can also enter the Big Mac Fanatic contest by becoming a fan of the company’s Facebook fan page. Your entry will automatically enter you into the weekly sweepstakes and by uploading a photo or video you are then entered into the competition.

Participants can then continue to visit the Facebook page to vote on their favourite uploads. By voting, visitors will also be automatically entered into the weekly sweepstakes.

The competition will yield one grand prize package. The prize will consist of a pre-loaded McDonald’s gift card in the amount of $3733.60 CDN, which represents the approximate value of one Big Mac sandwich per week per year for twenty years. The winner will also take home the Big Mac Fanatic trophy.

All submissions to the McDonald’s Big Mac Fanatic contest must be received by December 31, 2009 and must follow the official contest rules of entry.