The Auto Club Speedway has launched a creative brief to try and acquire a new video for online and television to promote the Auto Club 500, the west coast premiere of the 2010 Nascar racing season. The event will feature the top divers of the Nascar Sprint Cup Series.

The Auto Club Speedway is Southern California’s premiere motorsports facility located in Fontana, California. The speedway hosts races throughout the year including two major Nascar weekend events. With features such as musical performances, freestyle motocross stunt shows, interactive displays and shopping this event is much more than a Day at the Races.

Participants are asked to register for the creative brief through Poptent, a community of independent and freelance creatives with the aim of building portfolios and connecting with companies and brands for commercial work.

Once registered participants can develop and create videos using some of the visual assets provided, as well as there own original works. The video length is flexible as The Auto Club Speedway is more concerned with the relevance and entertainment value.

The purpose of the video is not a straight advertisement, however it should be something that fans will want to pass along to their friends and family and of course should stimulate people to purchase tickets for the Auto Club 500 event, held on February 21, 2010.

All submissions are due by January 4, 2010. One grand prize winner will be selected by the campaign sponsor and will receive a one time fee of $5000 for the best video. Five runners-up will receive prize packages of event tickets, pit passes and parking.