Idea Bounty is putting a new spin on its creative briefs by placing the onus on the community to bring clients that interest them and projects that they want to be working on in the new user-generated content (UGC) contest, My Dream Client.

Whereas this community of creatives normally compete on creative briefs brought to them through Idea Bounty and commercial brands, this time they are giving the community the opportunity to create a brief that they really want to work on.

Participants can bring Idea Bounty a client opportunity before the end of January 2010. All you need to do to enter is send the name of the brand you would like to see a brief from along with the name of the person to speak to and their contact details. Once an introduction has been made, Idea Bounty will take over the logistics and details to be able to provide the creative brief on its site.

The sky is the limit on this one, says the site, so any brand that you can make contact with or have a connection to, is welcome. Whether it’s Apple, Adidas, Nokia or Playstation, Idea Bounty is open to speaking with anyone.

My Dream Client has the potential to make entrants a larger sum than your ordinary bounty as they will benefit from several factors. The winner of this contest will be awarded $1000 plus 10 per cent of the total bounty - imagine if you win the bounty itself as well.

Leads for the next creative brief are due on January 30, 2010 and can be emailed to mydreamclient@ideabounty.com. Not only is Idea Bounty finding new and innovative ways to engage its community, but it is becoming more and more self sustaining.