Blueberry Muffin Tops, a product of Malt-O-Meal wants consumers to tell them about the blast of blueberry and crazed energy feeling they get when they eat the Blueberry Muffin Tops cereal product in the user-generated video contest, Blast of Blueberry.

Participants can submit a video entry to the Blast of Blueberry contest website along with an entry registration form. All videos can be no longer than two minutes and must be received before February 16, 2010.

The contest will have an online sweepstakes portion with a winner being selected each week of the contest entry period. Everyone that submits a video to the contest will automatically be entered into the sweepstakes draw and win on box of Blueberry Muffin Tops.

Submissions will be judged by a qualified panel of judges based on appropriateness to the theme, innovation and creativity, inspiration, originality and public appeal. The panel will choose the top ten finalists who’s videos will be featured on the contest website beginning on February 22, 2010.

Public online voting will be conducted among the top 10 submissions to decide on the top three best videos and be awarded prizes. The voting period will conclude on March 7, 2010, and participants will be limited to one vote per day, per email address.

The grand prize winner will receive a $1500 Visa gift card, a Microsoft Xbox 360 Elite 120 GB Hard Drive and DJ Hero with turn table and a 12 week supply of Blueberry Muffin Tops. Second place will take home a $500 Visa gift card, Microsoft Xbox 360 Elite 120 GB Hard Drive and Beatles Rock Band Limited edition premium bundle and a 12 week supply of Blueberry Muffin Tops. The third place winner will receive a Microsoft Xbox 360 Arcade and Rock Band 2 complete kit and a 12 week supply of Blueberry Muffin Tops.