In October 2009 FedEx launched the Think FedEx First campaign to increase its market share in the area of small business customers by promoting its renowned reliability, competitive rates, advanced shipping tools, expert customer support and greater opportunities to expand global reach.

FedEx has over 50,000 drop-off locations nationwide with delivery in 1 to 7 business days. It delivers to virtually every business and residential address in the U.S. and to more than 220 countries and territories worldwide. Not only is the shipping company known for its convenience and tailored services, however with more than 100 hybrid vehicles currently in service FedEx is making itself widely known as an environmentally conscious organization.

To help build awareness and generate original ideas, FedEx has enlisted the Poptent community to develop a creative and memorable 30 to 60-second video to support the campaign which will be delivered to customers through email and viral applications.

The video should target two groups including FedEx small business customers and Generation Y and should remind consumers to think of FedEx first for all of their shipping and FedEx Office needs.

FedEx requests that all entries include the FedEx logo, the main message Think FedEx first, reference to the website and of course no mention of competitors. The deadline for submissions is March 17, 2010 and the company will select up to three videos at $5000 each to use in its campaign.