Thierry Mugler and luxury brand Clarins Fragrance Group launched the Womanity website last week in collaboration with Microsoft’s MSN. The initiative which appears as a mosaic of tiles is designed to inspire women and invite them to share their thoughts on femininity and what it means to be a woman today.

The project aims to crowd source the future of the Thierry Mugler brand and has the ability to become whatever its participants want. By enriching the dialogue between brand designers and participants the company hopes to boost creativity and bring the Thierry Mugler brand into the new frontier.

A large part of the content is user-generated and uses standard moderation tools to administer the site, while other content is provided by leading and creative personalities and original content developed by Thierry Mugler, all on the topic of Womanity.

Participants can upload comments, video or photographs and are able to tag their content with a colour of their choice which best describes the mood of their post. Visitors can then access content through a particular mood that suits them at that moment. Each piece of content is completely sharable across social networks such as Twitter and Facebook.

While the concept of sharing content from everyday users, professionals and designers across one platform is a nice metaphor for the definition of womanhood and the aesthetic of the site is visually pleasing the objective is not exactly the most innovative platform.