When you work for a moderation services company you get to understand that there are certain rules of engagement - and not in the silly Hollywood sitcom kind of way. Community managers are tasked with a specific set of skills to engage directly with consumers across social networks.

These same rules can be applied to your own company’s social engagement. Social media managers or an outsourced social media moderation and/or monitoring team should be performing key tasks on a daily basis to keep your community running smoothly.

1. Monitoring conversation and buzz
Manual search or through the assistance of listening software, daily snapshots of who you’re users are and what they are talking about will help offer you analytical insight into the trends inside your community and the strategic direction you might decide to pursue.

2. Engagement
Sending out regular updates and sharing content can be a big task, however it goes a long way in developing relationships and reinforcing your brand’s values and voice within the community.

3. Customer Service
Many consumers are turning to social media to get feedback or support for their purchases or services. Community managers are able to address consumers directly or pass their important information to the appropriate person.

4. Measurement
Simply responding to people all day long, it is easy to lose track of where your day began and where it ended. Trained community managers should be able to keep tabs on what is happening across your social networks by collecting detailed statistics.