Show Dove how life has become Better Than Ever
July 29th, 2010 (7:32am) Alisha Paul
Life is constantly evolving. Whether it’s the clothes you wear, your career path or the loved ones who become the not so loved ones - we are continually growing and changing. Dove wants fans to show how those changes can make your life Better Than Ever.
When Dove gofresh asked itself how it could become even better for its consumers the answer came in the form of a boost of NutriumMoisture. Now the brand is turning a very similar question over to fans by asking: “What in your life is better than ever?”
Participants can choose one of four categories to enter including, play, love, live and style. Submissions should be in the form of a before and after photo showing how you have changed your life. Entries can be uploaded through the Brickfish entry editor or through the Dove Facebook application until August 2, 2010.
Entries will be posted on the contest website for public viewing where audience members may vote, share and review the submissions. Friends and family can vote up to once every day for their favourite entries. Public support will determine the top 250 entries that will move into the second phase of judging.
The top ranked submissions from all of the four categories will then be judged by sponsor representatives based on their creativity and relevance to their chosen category. One runner up from each category will be selected to receive the second, third, fourth and fifth place prize.
One grand prize winner will receive a refreshing Sedona Spa and Adventure getaway that includes a trip for two to Flagstaff, AZ with three nights stay at the Sedona Spa. They will also receive a hot air balloon ride for tour, a tour of Sedona, cash allowance for travel and a Canon PowerShot digital camera to record all of their memories.
