Summertime means that we are spending more of our days on our feet. Whether it’s walking, cycling or hiking your feet are feeling the stress of high fashion and low maintenance. Crocs wants to change all of that with its Feel the Love campaign.
Croslite, the foot-loving technology in every pair of Crocs shoes and the new marketing character of the same brand wants its consumers to know that there is something and someone out there who wants to help put their best foot forward.
Along with the help of the Zooppa community, Crocs is looking for a series of fun and memorable promotional materials that showcase the new brand ambassador, Croslite as a part of a video and print competition.
Participants are encouraged to work on pieces that promote the launch of the new Croslite character and two new shoes including clogs with liners and sneakers. Submissions can include both new products and/or Croslite.
Videos can be up to one minute in length and entrants will find a series of animation, logos, taglines and product shots for their use through the contest website. Creators should keep in mind that ads developed for this series will be used across varying touch-points including social media, retail display and website.
Ten awards will be given out in each the video and print categories. First prize for print will receive $1000 and first prize for video will receive $8000.