Your audience is much more likely to read content that is interesting and original – we all know that. However as publishers of blogs, Twitter feeds, Facebook pages, etc. we sometimes are so involved in our own brand that we lose track of what the readers are looking for.
Basic writing hasn’t changed that much over the years and the rules are there for a reason – because they work. Creating content is a hard job, and often we look to influencers for a starting point.
Here are a few tips at making your original content that much more interesting and read-worthy:
Case studies and actual experiences, both positive and negative (remember you can show off how you properly dealt with a bad situation) go a long way in terms of audience. Plus it makes your company more accessible.
Evaluation is a strong and necessary component to any campaign or project. It’s important to highlight some of those results to your audience in order for them to get a good visual of where you have been, where you are and where you’re headed.
Translating professional jargon is right up there with trying to decipher what your doctor wrote on the prescription pad – not interested. You have to be real with your readers, which means use your real voice, your real position, etc.