The big social media companies understand how important it is to stay relevant in an age of daily online changes. Facebook, Twitter, and Google+ are consistently updating and tweaking content to prevent users from jumping ship and joining the host of other social networks that spring up.
Twitter has made some interesting changes this past week, and it seems that their strategy is as strong as ever in the constant social media competition. Here are a few new developments in the Twitter world that may be of interest to you:
1. Theaters now offer “Tweet Seats” to allow Tweeting during movies:
Personal judgment aside, Twitter has completed a huge deal with major North American theatres in an effort to attract and allow users who want to use Twitter during movies. How this will effect the rest of the theatre remains to be seen, but this could turn out to be a great deal for Twitter.
2. Twitter launches Brand Pages to compete with Facebook and Google+
Twitter has finally realized the need to create and redesign a brand page for the host of companies that utilize Twitter on a daily basis. They have redesigned their web and mobile apps to incorporate the new brand pages, and will begin rolling out the new platform shortly. More information and screen shots of the new brand pages can be found here.
3. Your Twitter Worth
An email from Twitter headquarters to top advertisers was recently leaked. The report detailed that each follower is worth about $2.50 to major brands. A study that shows just how important and necessary it is for these large brands to build a large following.
Twitter continues to stay on task with research and development, more and more individuals and businesses are turning toward micro blogging as a means to stay updated and share content quickly and effectively. As Twitter continues to grow and expand its platform, the result should force a response or upgrade from the other major social media players.