Last year Microsoft launched what was meant to be a humourous attack ad called “Gmail Man” at is Microsoft Global Exchange sales conference. The ad was meant to bill Microsoft as the complete opposite of Google, claiming that Google snoops through users messages.
In a second effort in the same vein, Microsoft has just released ‘Googlighting’, based on the 80′s hit TV show Moonlighting. This one claims that Google uses its customers as lab rats by constantly changing and adapting their software without warning.
Google publicly prides itself on offering real-time updates to its apps to ensure they’re up-to-date and respond effectively to user demand. And as former Googler Cedric Beust commented on his blog after the first attack: “I predict this ad will get people to talk more about Gmail than the product it’s promoting.”
While the video may get some attention, and it already has, I highly doubt it’s going to change a lot of Google users minds – especially being on YouTube and all. And if we consider how most #1 brands respond to the #2 brand’s attack campaigns, we probably won’t see much from Google in terms of anything on this topic. I believe it’s called class.