Kotex just finished up an interesting and engaging campaign called Women’s Inspiration Day in which 50 women were researched and chosen from social networking platforms where they express themselves.
Kotex used what inspired these women and designed personalized kits to deliver straight to their doorstep. Participants were head over heels for the gift and almost 100% of them posted something about their presents on networks like, Pinterest, Facebook, Twitter and Instagram.
Overall, after sending out 50 kits, the campaign garnered 2284 interactions and 694,853 impressions. Pretty good, huh?!
To find out more about how you can use Pinterest to help your brand check out our latest article from Casey Terp in today’s Snoo.ws blog.