We heard it all over the news yesterday about 12-12-12 and it’s significance as a number/date, and how important it was to schedule special events for that day, such as weddings and births. I’m sure all these “significant number” dates occurred in the past as well, but didn’t get the sensationalism they do today.
Of course it was all over social media.
Yesterday we had the “12.12.12 The Concert for Sandy Relief” at Madison Square Garden in NYC. This was advertised on Mashableand readers were encouraged to get on the social media platforms of their choice and participate by checking in and donating. According to Wikipedia: The concert was simulcast live on 39 U.S. television stations, more than 20 international television networks, streamed on over twenty-five websites and over fifty radio stations. Select movie theaters displayed the concert as well.
Here in Minnesota at the Mall of America, the Chapel of Love scheduled weddings back to back with the lucky couples that were able to get married on this day. On the local morning news I heard reports of a couple that had twins on 11.11.11 and then decided to get married on 12.12.12. In another news story they reported on twin brothers who turned 12 on 12.12.12. Now there’s a golden birthday they won’t soon forget! Or how about this story: Engaged on 10.10.10, registered marriage on 11.11.11, weds on 12.12.12.
Some companies also took advantage of this significant date via social media:
Dunkin Donuts had a twelve-hour Twitter sweepstakes event.
Color Labs & Company offered a Golden Deal 12.12.12 on their blog for theme packages.
Royal Caribbean even got into the act with discounts credits of $12 and $24 dollars.
If you missed the opportunity to take advantage of 12.12.12 for your company and its social media platforms, which is your last one this century by the way; you can look ahead to the year 3000 and plan for January 1, 3001 or 01.01.01 (unless you want to grab ahold of 12.21.12 and do a last chance opportunity promotion).