Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. It’s a New Year, and a time for resolutions and hope: so get your social strategy in shape with our first ever “Boot Camp.” Just like a personal trainer, we’ll provide daily content to motivate, inspire, and educate both brands and social media professionals on everything SoMe. Best practices, tips, platform knowledge, tools you can use, advice and insight based on our expertise and experience – we’ll be sharing it all with you, everyday here at Snoo.ws. We hope you’ll stay tuned throughout the month!
The majority of businesses today know the importance of social media marketing
and take advantage of it. Another area that can prove to be of great value is by
utilizing a social media campaign.
Social media campaigns are focused events to promote a service or product
and by that engage people to interact by entering a contest, commenting on
a product or other actions. The benefits to the company are several, including
brand awareness, developing leads and increasing sales.
There are several steps to take as you prepare to get started with the campaign:
1. Focus: Determine your goal and target audience. Do you want to increase
your brand’s awareness, product or service? Maybe you want sales leads or
want to introduce a new product. You may want to increase your following.
2. Content: This is very important, as this is what you use to lure someone in.
Create interest and incentive. Make sure your content is easy to understand and
specific. Let the visitor know what you want from them and what they can do to
participate. You have to know your target audience and what interests them.
3. Landing Page: This is separate from your home page. When someone clicks
on the link to participate they should be taken immediately to the contest or
participation page. This page is set up specifically for this campaign event. You
will probably use your website or a platform such as Facebook for your landing
page. It should be easy to understand and use. It should also be inviting and not
have a cluttered look. Simple and clear are the goals.
4. Links: You use links (shortened ones are preferable) to send visitors to your
landing page. Choose the social media platforms with your audience in mind.
Another good tactic is to use an influencer to promote your campaign. This is
someone who is a leader in your industry or field of service. They are experts
and can lend authority and credibility to your campaign.
5. Measure: In order to determine how well you met your goals and the level
of participation, it’s important to measure your progress during and after the
campaign. There are many analytical tools you can use. You’ll want to check
your conversion, amplification and applause rate.
When you have all this in place you will be ready to launch your campaign.
Once you do that continue to measure interest and participation. Don’t forget
to interact with your visitors during and after the campaign. Once the it’s is
over it’s important to evaluate the methods and results for improving future
endeavors. And remember the people who visited and participated: they are your new contacts and customers and you want to continue to grow the bond you established during your campaign event.
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