Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. It’s a New Year, and a time for resolutions and hope: so get your social strategy in shape with our first ever “Boot Camp.” Just like a personal trainer, we’ll provide daily content to motivate, inspire, and educate both brands and social media professionals on everything SoMe. Best practices, tips, platform knowledge, tools you can use, advice and insight based on our expertise and experience – we’ll be sharing it all with you, everyday here at Snoo.ws. We hope you’ll stay tuned throughout the month!
Moderation, simply put, is reviewing and approving or rejecting content across different Social Media outlets. And simply put this allows for a cohesive blend of fans sharing the good and the bad about a brand while removing anything against a client’s guidelines. There are several different forms of moderation with the most common being post moderation and followed by pre-moderation, automatic moderation and the least popular, no moderation.
- Post-Moderation: Several platforms, like Facebook and Twitter, allow fans to automatically respond or reply to posts or tweets. Content is immediately displayed and then scanned by a moderator to ensure it falls within guidelines. Of course this can mean that content such as spam, inflammatory or derogatory in nature can be seen by others prior to moderation however with quick removal resulting conflict can easily be stifled.
- Pre-Moderation: YouTube is one platform that allows for either post or pre moderation depending on the Client’s needs. Pre-Moderation has its benefits in that a moderator can scan content prior to it being populated. This can be ideal in situations where the posted content can be viewed as inflammatory by fans. One downside of course is that content may not get approved immediately which can frustrate some fans.
- Automatic Moderation: Tools set up to work in conjunction with human moderation can aid in faster moderation as well as be a backup for any human error. Things such as word filters can be put into play to catch banned words and automatically remove the content. Downside to this technology is the many different spellings creative users can come up with for even simple profanity.
- No Moderation: Not a recommended form of moderation! This basically speaks for itself in that it leaves your page to its own devices.
To reiterate the July 27, 2012 article, the “good and bad, but not the ugly” rule set in place by Intel breaks down moderation basics to a T. While we have many different ways we can moderate, the ultimate goal is to ensure that the ugly is removed while still allowing for fans to express their opinion.