Generating conversation in your brand’s online communities is all about reaching out to social media users in ways that will cause them to connect and engage. Creating valuable content, understanding your followers, and drawing them into conversations will help increase brand loyalty, traffic, and engagement. There are a variety of methods that will help your online community thrive, and produce advocates for your brand.
Here are six methods that will help your brand develop a thriving online community:
- Community Management Strategy
In order to have a thriving community you should have a plan in place. Know what your goal is: engagement, traffic, loyalty, revenue, and so on. It’s a good idea to check out other social media sites in your industry and see what community members respond to and what they’re interested in. Be sure to include risk management in case of negative or inappropriate responses.
- Valuable and Engaging Content
Creating brand identity and awareness begin with knowing who your audience is. Once you have identified the followers you want, post content that they would consider valuable and interesting. Content can include information, new technology, and images: anything that will encourage community engagement. Strike a balance between informative and light-hearted content.
- Clear Guidelines for Community Members
Having guideline that set boundaries for user-guided content will benefit both your users and your brand. It will keep the community a safe and friendly place where everyone feels welcomed and respected. Anticipating possible trouble areas ahead of time will make it easier to handle issues that may arise within the community.
- Personal Interaction with the Community
Communities are about relationships. You want to create a culture where everyone feels like they belong. Encourage engagement with questions, contests and giveaways, ask for recommendations and ideas and then always respond to them promptly. When members share, they expect a response, and when you do that they’ll know they are important to you.
- Value and Reward Individual Members
When you get new followers, welcome them by acknowledging their presence. Encourage them to take part in the community and get involved in the conversations. Treat everyone as an important member, giving shout-outs, rewards, and posting photos they submit, thereby showing them you value their input and participation.
- Measuring Traffic and Engagement
Having a handle on the numbers will let you know if your community is successfully engaging users. Track how many visitors and followers you have, how they got to your site, the level of engagement, and any other metrics that will show you how healthy your community is and where improvements need to be made.
Managing you community is an opportunity that will provide invaluable benefits to your brand. You will be seen as a leader in your industry and as a brand that knows how to engage with and value your online community. This will lead to brand loyalty, more traffic to your site, and increased revenue.
ICUC is experienced in managing communities. We can help you develop a strategy, create content, engage with your community, and provide analytics and reports to give understanding that will increase brand visibility and loyalty.