Electronic Arts, Spore, and the cable television network, Spike, have joined forces to run a user-generated contest that gives entrants a chance to win a trip to the Video Game Awards. The prize also includes a chance to meet game designer Will Wright in person as he receives the new Spike VGA Game God award.
The Wright Stuff SPORE UGC contest asks contestants to submit a 60-second movie using Spore or the Spore Creature Creator. (more…)
The most effective user-generated campaigns know to keep it simple and connect it to their brands. ING DIRECT Australia seems to have done just that with its new My Dream Is site.
The campaign is similar in many ways to to Canada’s Tim Hortons Every Cup has a Story promotion in the sense that it calls for users to share their stories but leaves the subject open to interpretation. For Tim Horton’s, entrants are asked to share stories related to the Tim Horton’s product and experience, for ING, entrants are asked to share stories about their savings dreams. (more…)
Bethesda Softworks, creator of recently released nuclear war game Fallout 3 has announced plans to let users access both the editor and downloadable content for the game.
Fallout 3’s official editor, G.E.C.K. (Garden of Eden Creation Kit) will be available for free download in December and will allow Games for Windows users to create, modify and edit data for the game from building landscapes and towns to writing dialogue and creating characters. (more…)
If Charles Dickens’ Ebenezer Scrooge character could be here for the doom and gloom that the pending recession has pulled over the holiday season and spending, he would be giggling like a Miley Cyrus-aged school girl in delight.
In keeping with Ebenezer Scrooge’s holiday budget, a number of brands have taken advantage of viral gifts for the upcoming holiday season that are similar to Office Max’s Elf Yourself. (more…)
Online social gaming company King has partnered with Mochi Media, an online games network, to provide website publishers new ways to generate revenue through online games and access the thousands of games in the companies’ newly combined portfolios.
“The casual gaming industry has become an increasingly valuable space, as publishers and advertisers are recognizing the popularity and widespread appeal of online casual games,” said Riccardo Zacconi, the CEO of King in a news release. (more…)
Dailymotion, a popular video sharing site, has launched a new video player, Dailymotion HQ, to provide better quality playback.
The company says the new player allows viewers to experience all of Dailymotion’s video content from professional video to user-generated content in up to 30 frames per second, creating a sharper, smoother video stream on all Dailymotion videos. (more…)
Canadian coffee and doughnut giant Tim Hortons has quietly launched a UGC campaign called Every Cup Tells a Story asking users to submit content to their campaign website www.everycup.ca.
The company has created a television ad as well as a flash video for their in-store advertising asking Tim Hortons fans to submit images, videos and stories about them and their Tim Horton’s warm beverage. (more…)
Recession may mean a little less spending on entertainment for most of us, but apparently the pockets of tween girls are as deep as the big blue sea with recently released movie Twilight receiving the rank of “forth best November opening of all time” with $70.5 million in box office sales on its opening weekend.
The film benefited from an extensive marketing campaign that made use of social networking sites such as MySpace.
The campaign began in April when over four million people viewed the movie’s trailer on the Twilight MySpace Page which also featured an online forum, character playlist, a quiz to find out which character you are most like, as well as clips from the film, music videos from the soundtrack, and special MySpace profile skins. (more…)
DivineCaroline.com has established an online community where women can come together to share, search, and submit content on every aspect of a woman’s life.
The site is broken up into nine main categories which include everything from relationships and parenting to travel and play. Members can join for free and participate as viewers or take part in the site’s content by submitting stories and reviews or participating in the site’s online forums. (more…)
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