In its fourth year, Pepsi, Lays and Gatorade have joined forces to once again sponsor the user-generated content (UGC) contest Team up and Bring Home The Cup for amateur Canadian hockey teams to have a taste of the big leagues.

The contest is only open to Canadian residents and asks participants to submit their own story in one of three ways including either, an electronic video of no more than two minutes in length, an electronic photo and an essay of 250 words, or simply an essay of 250 words. (more…)

Nestle brand Skinny Cow is using its online fan base to raise money for the Marie Curie Cancer Care Foundation. The brand which mainly targets women is following up its previous campaign “Oh yes I can”, making social media its primary hub for marketing activity.

Founded in 1867 the Nestle Company has always believed that nutrition is the key to its company’s future. The company produces and markets a wide range of foods and beverages which satisfy many consumer needs - nutrient content, variety, pleasure and convenience - which all contribute to achieving a balanced diet and overall well-being. (more…)

National Eating Disorder Information Centre (NEDIC) and communications agency Zulu Alpha Kilo have just launched a provocative campaign on the heels of Eating Disorder Awareness Week in Canada. The project takes aim at fashion leaders and marketers and asks them to “Cast responsibly. Retouch minimally.” (more…)

Eating healthy just got a little bit cooler with ‘Blink” magazine, an online publication created by the Food Standards Agency (FSA) in the UK and Dubit. Blink is part of a campaign to promote healthy living in teens aged 13 to 16. It is being hailed as the first online magazine to exist as a social networking application across Facebook. (more…)

Woman’s Day magazine is allowing users to share recipes and comments through the launch of the Woman’s Day Cookvook: Healthy Food for Everyday Living. A vook is a digital book that blends text and videos. (more…)

AOL, a global Web services company with more than 80 content sites has launched two new websites, Owl and Seed. The sites allow users to post expert advice and get paid for submitting photos and essays. (more…)