Social media marketers are beginning to really latch onto the social networking platform Facebook to promote and sell their brands. Through contest, video, coupons and conversation marketers are trying to draw in customers to up their fan count - yet they still seem to making the same rookie mistakes.

They key to social media is being a good listener. Just like in face-to-face conversation no one wants to be talked at, they want to be engaged, heard and cared about. Here are a few things you might be missing in your Facebook marketing strategy: (more…)

What better place to think of creating a deep, meaningful love than the Eternal City; the city of Rome. eHarmony wants your help in revealing the truth about love through a one minute film that proves how real love can be. (more…)

You’ve got yourself all set up with a Facebook fan page. The value of this marketing strategy is undeniable and you have easily sold your theory to executives and CEOs. The engagement and reach that Facebook offers is insane, so where are all your fans?

While so many brands are focusing their efforts inside Facebook they are still struggling to bring their customer base into this social hub and getting them to “Like” them once they arrive.

Facebook fans are certainly not the only measure of success in this platform, or even the most important, however fans definitely play a role into the overall reach of your brand and your messaging - so they are certainly a part of it. (more…)

Panasonic understands that everyone’s passion for life is different. Whether it be sports, music, friends or anything else, it is now easier than ever to capture it all on film. The company is all about allowing you to showcase your talents with its Ideas For Life campaign, and Shoot It Share It contest. (more…)

Location-based sharing is becoming larger and more valuable to brand marketers. While 2009 saw the prediction of geo-social expanding and becoming a greater influence, marketers may not have anticipated its exact function and what would and wouldn’t work. (more…)

If you’re looking to get the last bit of fun and irresponsible behaviour out of your system before the summer is over then Chrome has just the idea for you with its Summer Sabotage Video Contest. (more…)

Early this week saw famous coffee and donut shop Dunkin’ Donuts hit hard in the social media space as spammers took the brands Facebook page for an X-rated, wild ride flooding it with adult links and images, which just kept popping up.

The incident raises the obvious “who’s in charge?” questions, however perhaps more importantly: Do brands still think they can do this alone? Speed, competence and continuity are all important skills when it comes to staying on top of the content posted to your brand’s social spaces - and if you can’t offer all three on your own, you clearly need help. (more…)

In celebration of the 10 year anniversary of Toyota’s green vehicle, the Prius, the car company is asking drivers to share their passion for the car through a user-generated content (UGC) contest through the Prius Facebook application.

Participants were required to submit a story, video or photo about their cars and why they drive them between July 28 and August 13, 2010. Each submission was uploaded through the contest Facebook 10 Years of Prius page. (more…)

More and more brand websites are being replaced or out-done by their Facebook fan pages. So how is it that some companies are still holding up their brand websites while others are slowly losing traction?

According to DBM/SCAN U.S. web traffic to brand websites rarely exceeds six figures, however it can already count 37 branded Facebook pages with at least a million fans just among consumer packaged goods, retail, pharmaceutical and fast-food marketers. (more…)

In 1995 the American Heart Association (AHA), the nation’s leader in heart health, made healthy living a lot easier with the heart check mark. The small, but iconic logo helps shoppers quickly and easily choose heart healthy foods in the grocery store.

The heart check mark assures shoppers that foods with this logo on their packaging are certified to meet American Heart Association criteria for saturated fat and cholesterol. The symbol is the only one independently backed by the expertise and reputation of the AHA.

In order to better convince consumers to proactively look for this symbol while shopping and raise awareness and drive traffic to the AHA’s website, they are hosting the Heart-Check Mark contest with the help of Poptent’s creative community. (more…)