For the first time ever, PBS’s American Experience will be launching a new documentary through the social networking platform Facebook. The move is an innovative attempt to engage a new audience and solicit feedback from viewers in a way that television does not normally allow.

“It’s such a distancing medium that we work in, in television,” said American Experience executive producer Mark Samels. “You put all this work into something, and then it goes into this black hole, the ether.” (more…)

Capitec Bank has just been declared on of the 27 Great Brands of Tomorrow by Swiss financial institute Credit Suisse, and the only one to come out of Africa. As such, the brand is looking to the Idea Bounty community to develop a creative concept for both print and online to make the big announcement to the world. (more…)

The Coca-Cola Company, initially reluctant and slow to start in the social media game has pulled in huge numbers this year in terms of brand love and brand health. While they might not calculate out to exact dollars and cents, “social media marketing is where it’s at.”

“If people are interacting with our brand every day, that’s fabulous marketing,” said Carol Kruse, Coca-Cola’s vice president of global interactive marketing. “Word-of-mouth is one of the key drivers.” (more…)

The Web is all a buzz with the upcoming launch of Radian6’s most powerful social media engagement and monitoring tool since its start date. The Radian6 Engagement Console uses all the power of Radian6 in one fluid desktop application that will help companies coordinate their entire social media outreach in one place. The only question left is: Who will manage it all? (more…)

German beer maker, Beck’s has been committed to producing one of the finest beers in the world since its creation in 1873. Its brand is a symbol of independent thinking and self expression, and it has refused to follow fads. Even today.

In March 2010, Beck’s will be launching a new packaging label on its bottles and cans globally. The new look has changed subtly over the years, demonstrating that it is a brand that remains true to the values it promotes.

To support the global launch Beck’s has introduced a viral video competition through the Poptent community to give fans a chance to promote their favourite beer in a hip and entertaining way. (more…)

Doritos wants to tap into the viral effect that the Internet can produce with the right hook and allow fans to develop some of their own Doritos Viralocity for the newest unidentified Doritos flavour II tortilla chip. (more…)

Popular music magazine, SPIN is bringing the latest in social media and geo-tagging to its South by Southwest (SXSW) music festival through the integration of a custom Foursquare event complete with SPIN-style badges and challenges.

The location sharing game, which has received some criticism for the personal security of its users as of late, is offering festival goers a unique experience by turning the SXSW festival into a complex scavenger hunt. (more…)

Only 18 perfect games have ever been pitched in recorded major league baseball history, but now 2K Sports is offering a one in a million prize for one skilled fan who can document their own perfect game with the latest version of its baseball video game, MLB 2K10. (more…)

ABC’s drama LOST is in its final season this year and in celebration is hosting the Ultimate LOST Fan Promo contest to become a part of the final episode event and the chance to have their work broadcast across a national network. (more…)

Dove is celebrating Man’s Unsung Moments with the launch of its new Dove Men + Care line of personal hygiene products as well as a user-generated content (UGC) campaign to let the rest of us share our own man’s stories.

The contest aims to bring awareness to the point in a man’s life when he realizes that he’s changed, and you noticed it too. Whether it was the first time he let you chose a romantic comedy at the movie store, or he cheered louder for your kids piano recital than a professional football game. Those moments truly make the man. (more…)