German beer maker, Beck’s has been committed to producing one of the finest beers in the world since its creation in 1873. Its brand is a symbol of independent thinking and self expression, and it has refused to follow fads. Even today.

In March 2010, Beck’s will be launching a new packaging label on its bottles and cans globally. The new look has changed subtly over the years, demonstrating that it is a brand that remains true to the values it promotes.

To support the global launch Beck’s has introduced a viral video competition through the Poptent community to give fans a chance to promote their favourite beer in a hip and entertaining way. (more…)

This article has been re-posted from www.dustin2to.com.

This is a short video showing almost everything I own. This is pretty much everything that’s going to make the trip to Toronto with me. (more…)

Doritos wants to tap into the viral effect that the Internet can produce with the right hook and allow fans to develop some of their own Doritos Viralocity for the newest unidentified Doritos flavour II tortilla chip. (more…)

NOTE: This article was written by guest blogger Melanie Lee Lockhart, a PR consultant and instructor at Red River College; she blogs about public relations at Lockstep on PR.

This week, a long-standing tradition in the Red River College of Applied Arts, Science and Technology (”RRC”) Creative Communications program, the Independent Professional Project Presentations (”IPPP”), will offer a new twist: a Tweet Pit.

At the annual IPPP event, graduating Creative Communications students present their work on a year-long independent project. The variety of projects is wide, the range of skills on display is impressive; but until this year, few outside the program knew much about it, because such publicity relied heavily on the cooperation of gatekeepers in the traditional media. (more…)

Saturday, March 27, 2010 at 8:30 p.m. marks the official start of Earth Hour. In 2009 millions of people turned out their lights for one hour to show leadership and support and take responsibility for the future of our earth.

Earth Hour suggests that participants show their support in one of several ways. Not only can people turn off their lights for one hour but they can visit the Earth Hour website to add themselves to the world map. Fans can also add widgets, logos and banners to their blogs or websites and use their social networks to raise awareness among their community.

This year Earth Hour is hosting an international user-generated video competition organized by World Wildlife Fund (WWF) and media portal Cyberbrothers. The contest runs from March 1-20 and asks participants to create a 30 second video that depicts the tagline “What can be done in 1 hour to help our planet”. (more…)

This article has been re-posted from www.dustin2TO.com.

Sorry for the radio silence the last few days. Life after surgery was a little rougher than I expected. But now with the day of departure finalized and the countdown on expect the traffic to be quiet busy. I have secured a road trip companion for the drive out to Toronto and have been in contact with a few different landlords and other plans such as what to pack and what to leave are taking shape. Expect updates and expect news! I’m excited and I hope I can somehow infuse you with some of that excitement. (more…)

Popular music magazine, SPIN is bringing the latest in social media and geo-tagging to its South by Southwest (SXSW) music festival through the integration of a custom Foursquare event complete with SPIN-style badges and challenges.

The location sharing game, which has received some criticism for the personal security of its users as of late, is offering festival goers a unique experience by turning the SXSW festival into a complex scavenger hunt. (more…)

Only 18 perfect games have ever been pitched in recorded major league baseball history, but now 2K Sports is offering a one in a million prize for one skilled fan who can document their own perfect game with the latest version of its baseball video game, MLB 2K10. (more…)

ABC’s drama LOST is in its final season this year and in celebration is hosting the Ultimate LOST Fan Promo contest to become a part of the final episode event and the chance to have their work broadcast across a national network. (more…)

Dove is celebrating Man’s Unsung Moments with the launch of its new Dove Men + Care line of personal hygiene products as well as a user-generated content (UGC) campaign to let the rest of us share our own man’s stories.

The contest aims to bring awareness to the point in a man’s life when he realizes that he’s changed, and you noticed it too. Whether it was the first time he let you chose a romantic comedy at the movie store, or he cheered louder for your kids piano recital than a professional football game. Those moments truly make the man. (more…)