What better place to think of creating a deep, meaningful love than the Eternal City; the city of Rome. eHarmony wants your help in revealing the truth about love through a one minute film that proves how real love can be. (more…)

This article has been re-posted from www.dustin2to.com.

This past weekend I visited my brother Daren in Ottawa. This was the last time I’ll see him before my trip to Africa later in September. We have wanted to do the Great Canadian Bungee jump for a while now and this was the only weekend that worked for us both. (more…)

You’ve got yourself all set up with a Facebook fan page. The value of this marketing strategy is undeniable and you have easily sold your theory to executives and CEOs. The engagement and reach that Facebook offers is insane, so where are all your fans?

While so many brands are focusing their efforts inside Facebook they are still struggling to bring their customer base into this social hub and getting them to “Like” them once they arrive.

Facebook fans are certainly not the only measure of success in this platform, or even the most important, however fans definitely play a role into the overall reach of your brand and your messaging - so they are certainly a part of it. (more…)

If you’re looking to get the last bit of fun and irresponsible behaviour out of your system before the summer is over then Chrome has just the idea for you with its Summer Sabotage Video Contest. (more…)

In celebration of the 10 year anniversary of Toyota’s green vehicle, the Prius, the car company is asking drivers to share their passion for the car through a user-generated content (UGC) contest through the Prius Facebook application.

Participants were required to submit a story, video or photo about their cars and why they drive them between July 28 and August 13, 2010. Each submission was uploaded through the contest Facebook 10 Years of Prius page. (more…)

More and more brand websites are being replaced or out-done by their Facebook fan pages. So how is it that some companies are still holding up their brand websites while others are slowly losing traction?

According to DBM/SCAN U.S. web traffic to brand websites rarely exceeds six figures, however it can already count 37 branded Facebook pages with at least a million fans just among consumer packaged goods, retail, pharmaceutical and fast-food marketers. (more…)

In 1995 the American Heart Association (AHA), the nation’s leader in heart health, made healthy living a lot easier with the heart check mark. The small, but iconic logo helps shoppers quickly and easily choose heart healthy foods in the grocery store.

The heart check mark assures shoppers that foods with this logo on their packaging are certified to meet American Heart Association criteria for saturated fat and cholesterol. The symbol is the only one independently backed by the expertise and reputation of the AHA.

In order to better convince consumers to proactively look for this symbol while shopping and raise awareness and drive traffic to the AHA’s website, they are hosting the Heart-Check Mark contest with the help of Poptent’s creative community. (more…)

Does size really matter? Purina dog food’s Incredibites, is celebrating small dogs everywhere with a new user-generated content (UGC) contest that will have your small dog showing off the incredible things it can do.

Through the companies YouTube page participants who own small dogs are encouraged to grab their video cameras and try to capture it all on film. (more…)

Generally when we think of Mattel’s iconic doll Barbie we don’t immediately connect to a somewhat older crowd of social media users - however what the company discovered through its latest promotion is that some toys transcend the age range on the box.

“We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” said Lauren Dougherty, director of Barbie marketing at Mattel. “In the process, we did a deep dive into our brand’s DNA and realized that frankly, we are a brand for girls of all ages.” (more…)

Procter & Gamble kicked off its new Children’s Safe Drinking Water program this month at the BlogHer 2010 Conference. The social media campaign is targeting female bloggers to generate buzz and awareness surrounding the need in Africa. (more…)