Twitter is increasing its reach even further with the announcement by CEO Evan Williams at this year’s SXSW Conference of a new platform to integrate with the rest of the Web through a plug in called @anywhere.

Operators of third-party websites will be able to integrate some basic Twitter functionality without requiring their community members to navigate away from a page to the profile at Twitter.com. (more…)

ICUC Moderation Services is proud to announce that we will be sponsoring a series of BlogWell conferences on how big brands use social media.

The next BlogWell event is coming up April 7 in Cincinnati, Ohio, hosted by Duke Energy. It will feature practical, how-to social media case studies from eight big brands, including Dell, Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble. (more…)

Content 360 is holding its fifth annual competition that invites digital media content creators, interactive agencies and other specialists to pitch their unfinished projects to an international panel of judges in the hopes of greater, global recognition and funding toward the development of their idea. (more…)

The National Association of Broadcasters (NAB) is launching a user-generated content (UGC) competition in support of their upcoming 2010 NAB Show event which provides a platform for media’s leading innovators in technology and business to share their insights on current and future trends and opportunities. (more…)

With many of the world’s leaders coming together in less than a month, at the climate change conference in Copenhagen, the digital world has seen a lot of cause marketing surrounding the subject. The Raise Your Voice campaign is a chance for the rest of the world to make their own contribution. (more…)

This past week I had the good fortune of seeing Mitch Joel, president of Twist Image, an award winning digital marketing and communications agency speak at The Evolution of Media: Strategies to build brands and drive revenue in a digital world.

While Joel touched on many interesting discussions one of the key points that stuck out in my mind was the idea of group expression. With a background in public relations I often studied the importance of two-way communication. Joel suggests that while new media is still being shaped and therefore harder to fully understand, companies need to step away from the notion of having no control over their brands and embrace the idea of “know control.” (more…)

The Evolution of Media: Strategies to build brands and drive revenue in a digital world is set to kick off this Wednesday, October 28 in New York, New York. A must see for marketers, advertisers, publishers and agencies.

Interactive leaders will be gathering at the Digital Sandbox Network Event Center to meet with some of Canada’s leading new media industry professionals to learn about compelling interactive experiences and best practices. (more…)

Wednesday afternoon I sat down to an interesting Webinar from PMA, the association for integrated marketing. The ABC’s of UGC highlighted some of the key areas of risk and best practices for structuring legally compliant user-generated content (UGC) contests. (more…)

Along with our partners, ICUC Moderation Services is proud to present The Evolution of Media: Strategies to build brands and drive revenue in a digital world. Marketers, advertisers, publishers and agencies won’t want to miss the opportunity to learn from some of the premiere Canadian companies in the business. (more…)

The campaign that captured the imagination of the world - The Best Job in the World promotion by Queensland Tourism – has officially been recognized as a great achievement at this years Cannes Lion festival. The company behind the campaign – CumminsNitro - won three awards at the festival including an award for PR, the first of its kind ever handed out at Cannes; the award for best Direct Marketing; and also the Grand Prix in the very heated cyber category. These new awards come on the heels of the recent win for Best of Show at the 2009 One Show Festival in New York last month. (more…)