Did you ever have a moment where you knew something important needed to be done to make a big change to our planet? Well GreenHeroes.tv is an internet channel that tells remarkable stories of people who experienced just that and realized that they were going to be the ones to do it.

The cross platform project includes TV shows, a website, user-generated content (UGC) and a blog and has recently launched 10 video episodes that feature various Green Heroes that are making a difference in their communities to raise awareness for various green causes. (more…)

Generally when we think of Mattel’s iconic doll Barbie we don’t immediately connect to a somewhat older crowd of social media users - however what the company discovered through its latest promotion is that some toys transcend the age range on the box.

“We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” said Lauren Dougherty, director of Barbie marketing at Mattel. “In the process, we did a deep dive into our brand’s DNA and realized that frankly, we are a brand for girls of all ages.” (more…)

Just to demonstrate the importance and value that today’s companies and brands are placing on social media, MTV has introduced their first-ever TJ or Twitter Jockey. You have probably heard of their VJ’s (video jockey’s) introduced in the late 90’s, but this job is strictly for the social media enthusiast.

In early June of 2010, MTV launched a contest with the hep of ZYNC to find the one right person to move to New York City and work for MTV and join forces as the voice for the music video station. (more…)

Director Ridley Scott and LG are sponsoring a global user-generated content (UGC) project documenting the lives of 6.7 billion people on earth in a new Google YouTube undertaking called Life in a Day.

The project was launched in early July 2010 and has received 80,000 video submissions from roughly 197 different countries. While the entry period has come to a close the project is really just beginning as it enters the editing stage. (more…)

So many brands are jumping to crowd source promotional videos, advertisements, viral videos and more. While relinquishing control to consumers to create a 30 second clip can be risky, it takes a whole new kind of bravery to hand it over for an entire movie, as Honda did with Live Every Litre.

The Live Every Litre campaign was developed to promote the company’s new CR-Z hybrid car. The company states that instead of pummeling consumers with the usual messages of fuel economy and technology innovation, they wanted their consumers to trust the company and get on with the “business of enjoying the CR-Z.” (more…)

You may have noticed an abundance of Old Spice videos flying around the Internet these days. Well, you’re not wrong. The men’s deodorant, antiperspirant and fragrances line took the social web by storm with the help of marketing agency Wieden + Kennedy and actor Isaiah Mustafa.

The project saw a team of writers, creatives, tech people and marketers gather in Portland, Oregon this week to produce over 100 short comedic YouTube videos about Old Spice, in real-time. (more…)

Everyone loves to dance. Whether it’s ballet, hip-hop, jazz or your very own booty shake dancing makes you feel great and leaves you sweaty and smiling every time. To show off your love of dance, Dr. Pepper Cherry and YouTube Dance Studio are hosting a user-generated video contest looking for the Most Amazingly Smooth Dancer On YouTube. (more…)

Disney.com is widely known for its cartoons, movies and children’s television shows. What it also happens to do really well is put out a successful list of young musicians including Hannah Montana (aka Miley Cyrus), the Jonas Brothers, Allstar Weekend and Demi Lovato.

For the third year in a row, Disney Music through Disney.com is hosting U Rock, a popular rocking’ summer user-generated content (UGC) promotion that celebrates the inner rock star in all of us. (more…)

TMZ is known for its racy humour and sarcastic wit toward celebrity’s. The website and televisions shows candid journalism and spontaneous, unscripted footage is often associated with gossip, paparazzi and rumours. TMZ is looking to turn their reputation around by proving that they love Hollywood, they just have a funny way of showing it. (more…)

Summertime is all about having fun and listening to your favourite tunes while doing it. Six Flags, Jive Records and Pop-Tarts have come together to make both possible for the next American pop sensation with the new user-generated content (UGC) contest Fame, Fortune and Flags.

Solo artists or bands can submit an original music video for either a song they have written or one of the pre-approved list of music from artists such as Usher, Justin Timerberlake, Pink or Jordin Sparks. Videos are due by July 15, 2010 for a chance to perform live at a Six Flags Park. (more…)