The hot new social networking service out of India dubbed Bubbly, is quickly gaining popularity thanks to Bollywood celebrities such as Kareena Kapoor and Aamir Khan allowing the app firm Bubble Motion’s latest project grow virally with virtually no market spend. (more…)

The Coca-Cola Company, initially reluctant and slow to start in the social media game has pulled in huge numbers this year in terms of brand love and brand health. While they might not calculate out to exact dollars and cents, “social media marketing is where it’s at.”

“If people are interacting with our brand every day, that’s fabulous marketing,” said Carol Kruse, Coca-Cola’s vice president of global interactive marketing. “Word-of-mouth is one of the key drivers.” (more…)

The Web is all a buzz with the upcoming launch of Radian6’s most powerful social media engagement and monitoring tool since its start date. The Radian6 Engagement Console uses all the power of Radian6 in one fluid desktop application that will help companies coordinate their entire social media outreach in one place. The only question left is: Who will manage it all? (more…)

German beer maker, Beck’s has been committed to producing one of the finest beers in the world since its creation in 1873. Its brand is a symbol of independent thinking and self expression, and it has refused to follow fads. Even today.

In March 2010, Beck’s will be launching a new packaging label on its bottles and cans globally. The new look has changed subtly over the years, demonstrating that it is a brand that remains true to the values it promotes.

To support the global launch Beck’s has introduced a viral video competition through the Poptent community to give fans a chance to promote their favourite beer in a hip and entertaining way. (more…)

ICUC Moderation Services is proud to announce that we will be sponsoring a series of BlogWell conferences on how big brands use social media.

The next BlogWell event is coming up April 7 in Cincinnati, Ohio, hosted by Duke Energy. It will feature practical, how-to social media case studies from eight big brands, including Dell, Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble. (more…)

This article has been re-posted from www.dustin2to.com.

This is a short video showing almost everything I own. This is pretty much everything that’s going to make the trip to Toronto with me. (more…)

Doritos wants to tap into the viral effect that the Internet can produce with the right hook and allow fans to develop some of their own Doritos Viralocity for the newest unidentified Doritos flavour II tortilla chip. (more…)

NOTE: This article was written by guest blogger Melanie Lee Lockhart, a PR consultant and instructor at Red River College; she blogs about public relations at Lockstep on PR.

This week, a long-standing tradition in the Red River College of Applied Arts, Science and Technology (”RRC”) Creative Communications program, the Independent Professional Project Presentations (”IPPP”), will offer a new twist: a Tweet Pit.

At the annual IPPP event, graduating Creative Communications students present their work on a year-long independent project. The variety of projects is wide, the range of skills on display is impressive; but until this year, few outside the program knew much about it, because such publicity relied heavily on the cooperation of gatekeepers in the traditional media. (more…)

Saturday, March 27, 2010 at 8:30 p.m. marks the official start of Earth Hour. In 2009 millions of people turned out their lights for one hour to show leadership and support and take responsibility for the future of our earth.

Earth Hour suggests that participants show their support in one of several ways. Not only can people turn off their lights for one hour but they can visit the Earth Hour website to add themselves to the world map. Fans can also add widgets, logos and banners to their blogs or websites and use their social networks to raise awareness among their community.

This year Earth Hour is hosting an international user-generated video competition organized by World Wildlife Fund (WWF) and media portal Cyberbrothers. The contest runs from March 1-20 and asks participants to create a 30 second video that depicts the tagline “What can be done in 1 hour to help our planet”. (more…)

This article has been re-posted from www.dustin2TO.com.

Sorry for the radio silence the last few days. Life after surgery was a little rougher than I expected. But now with the day of departure finalized and the countdown on expect the traffic to be quiet busy. I have secured a road trip companion for the drive out to Toronto and have been in contact with a few different landlords and other plans such as what to pack and what to leave are taking shape. Expect updates and expect news! I’m excited and I hope I can somehow infuse you with some of that excitement. (more…)