This article has been re-posted from www.dustin2to.com.

This past weekend I visited my brother Daren in Ottawa. This was the last time I’ll see him before my trip to Africa later in September. We have wanted to do the Great Canadian Bungee jump for a while now and this was the only weekend that worked for us both. (more…)

Generally when we think of Mattel’s iconic doll Barbie we don’t immediately connect to a somewhat older crowd of social media users - however what the company discovered through its latest promotion is that some toys transcend the age range on the box.

“We really embraced social media as a marketing platform a year ago as part of a major campaign in support of Barbie’s 50th anniversary,” said Lauren Dougherty, director of Barbie marketing at Mattel. “In the process, we did a deep dive into our brand’s DNA and realized that frankly, we are a brand for girls of all ages.” (more…)

This past Wednesday ICUC Moderation Services sponsored and attended our third – and best yet - BlogWell event on this year’s tour. Past tour stops ICUC has sponsored and I have personally attended included Cincinnati and Seattle, both good events but this event was different – it was great. I suspect its close proximity to Chicago and the McDonald’s Campus location of this event drew a more senior level crowd then I have come to expect from BlogWell events, and this was a positive for ICUC and other sponsors such as Radian6 and Marketwire. (more…)

When you become well known for your social media use, such as airline company JetBlue, it’s hard to take a backseat to your legal department - and even harder when your fans have high expectations of transparency and tell-all mentality.

Monday afternoon flight attendant Steve Slater became fed up after having an altercation with a passenger. The 28 year veteran got on the in-flight PA system, dropped a few expletives and grabbed two beers before exiting on the emergency chute our of the plane and walking off the tarmac to his car. (more…)

Director Ridley Scott and LG are sponsoring a global user-generated content (UGC) project documenting the lives of 6.7 billion people on earth in a new Google YouTube undertaking called Life in a Day.

The project was launched in early July 2010 and has received 80,000 video submissions from roughly 197 different countries. While the entry period has come to a close the project is really just beginning as it enters the editing stage. (more…)

So many brands are jumping to crowd source promotional videos, advertisements, viral videos and more. While relinquishing control to consumers to create a 30 second clip can be risky, it takes a whole new kind of bravery to hand it over for an entire movie, as Honda did with Live Every Litre.

The Live Every Litre campaign was developed to promote the company’s new CR-Z hybrid car. The company states that instead of pummeling consumers with the usual messages of fuel economy and technology innovation, they wanted their consumers to trust the company and get on with the “business of enjoying the CR-Z.” (more…)

You may have noticed an abundance of Old Spice videos flying around the Internet these days. Well, you’re not wrong. The men’s deodorant, antiperspirant and fragrances line took the social web by storm with the help of marketing agency Wieden + Kennedy and actor Isaiah Mustafa.

The project saw a team of writers, creatives, tech people and marketers gather in Portland, Oregon this week to produce over 100 short comedic YouTube videos about Old Spice, in real-time. (more…)

TMZ is known for its racy humour and sarcastic wit toward celebrity’s. The website and televisions shows candid journalism and spontaneous, unscripted footage is often associated with gossip, paparazzi and rumours. TMZ is looking to turn their reputation around by proving that they love Hollywood, they just have a funny way of showing it. (more…)

McNeil Consumer Healthcare, a division of Johnson & Johnson have teamed up with former pack a day smoker turned ultra marathoner Ray Zahab and Nicorette to show Canadians why it is time to Smober Up.

Smober Up is an interactive online community on Facebook and YouTube all about helping Canadians quit smoking. The campaign sites are loaded with information and tips for those trying to quit, plus free personalized support with the ACTIVESTOP program. (more…)

YouTube Play is a brand new collaboration between YouTube and the Guggenheim Museum. Both agree that no other medium is pushing boundaries of creativity the same way that video does, and now want to showcase the most remarkable online work from around the world.

The collaboration gives the world renown museum a chance to explore digital media and see how it functions or if it functions. As well, both parties are interested to see what can come of the possibility that digital brings to creation. (more…)