Leading next generation studio, Lionsgate is leveraging a new interactive offering called thisMoment to launch the first connected brand channel across multiple social media networks such as YouTube, Facebook and MySpace for the upcoming feature film KICK-ASS. (more…)

With all the hype of location based sharing this year there were bound to be a few who question the safety and even necessity of the new trend toward super-transparency. A new website called PleaseRobMe.com may only aggregate publicly shared check-ins, but its name may have a greater impact on participants. (more…)

Toyota has undergone its largest recall in history this past month and is scrambling to make amends with its global customer base through a multi-platform marketing campaign that is falling short in the social media space.

The biggest problem that the car company is demonstrating is a reactive response to the crisis rather than a strategic one. The crisis seems to be leading them to the next step instead of the control and management that one would typically aim for in this situation. (more…)

With the launch of yet another social networking platform last week many professionals who spend the better part of their work week online may be feeling stretched a little thin due to the volume of content, updates and messages they receive each day.

The increasing need to have a well-rounded and far-reaching personal brand has motivated many people to sign up for as many social networking accounts as they can find. The benefits to joining the conversation, networking and sharing information is undeniable, however the consequences of not maintaining those profiles can really hurt your brand. (more…)

Coca Cola Company is tying a recent social media charity promotion to the beverage giants upcoming Super Bowl ads. The program will be a first of its kind and an experiment in capitalizing on major TV events.

Earlier this week during a press event at the Dunlevy Milbank Boys & Girls Club in Harlem, Coca Cola announced plans to donate up to $500,000 to the Boys and Girls Club of America with half of the money coming through a Facebook application. (more…)

To advertise their 2010 Toyota 4Runner, Toyota decided to take the suburban out of the realm of the soccer mom and reconnect it with its old hard-core off-road fans. To do that, they took it to Trail Tracker.

Trail Tracker is an interactive community website created by Toyota for off-road aficionados. It creates a forum for users to find and share their favourite trails anywhere in the United States. Drivers can search the user-generated database of off-road obstacle courses and dirt trails, look at detailed trail overviews, and then download the route to their dashboard GPS devices. (more…)

According to industry analyst Complete Inc., two-thirds of consumers say that user-generated content (UGC) impacts their travel purchases. Travel tips and experiences are moving out of the realm of professional journalists toward user-generated reviews. A new website is now available at yonder.com that allows travel enthusiasts around the world to share their experiences and tap into what others have said. (more…)

Woman’s Day magazine is allowing users to share recipes and comments through the launch of the Woman’s Day Cookvook: Healthy Food for Everyday Living. A vook is a digital book that blends text and videos. (more…)

Tired of the ads you see on social networking sites? If Microsoft gets its way, soon you’ll be able to make your own ads which may be seen by all your friends. (more…)

Online fundraising campaigns have the reputation for being successful in the social media world without any of that success actually translating to physical donations. That’s not the case with the current Haiti relief efforts. Read below for a few of the initiatives taking place that harness user-generated sites to raise real money for Haiti. (more…)