Best Buy is well known for its investment in social media and its willingness to make use of the two-way communication tool to better serve, interact and engage its consumers. Recent campaigns have made use of social networking sites such as YouTube, Facebook and Twitter including its holiday application and microsite getthebestgift.ca. (more…)

When brands aggregate content for blogs, websites or campaigns they turn to crowdsourced or user-generated content (UGC) to fill space. What they may not have anticipated is the question of ownership and rights in a space that is generally considered open and sharing. (more…)

Marketers are tightening their belts as the economy continues to falter and spending on innovative and potentially risky campaigns with little measurability, is lessening. Just as governments are creating incentive packages in an attempt to stimulate the economy, so is Dallas based digital agency IMC2.

IMC2 has created a grant for marketers looking to try something new and exciting in social media. The company has put $500,000 into the Social Media Innovation Fund, out of which it will match up to $50,000 on what your company might spend on a social media project. (more…)