Ever since Ashton Kutcher and media outlet, CNN raced to be the first to reach 1 million followers on Twitter, people have become more aware of the real-time marketing power and social capabilities of the micro-blogging platform. (more…)

The Coca-Cola Company unveiled elements of a global integrated marketing campaign called What’s Your Celebration? late last week, inspired by the dance celebrations familiar to Africa, the host continent for the 2010 FIFA World Cup.

The complete campaign is in part to support its sponsorship of the sporting event as well as an extension of the current Coca-Cola brand platform, Open Happiness. The campaign invites fans to express their passion for football through a personal dance celebration. (more…)