PepsiCo has pulled the plug on an iPhone application that it launched earlier this month for its AMP Energy brand after a week of criticism on various social media sites from fans that say the marketing effort was sexist.

Social media is not only a powerful tool for marketers but in its truest form it is a tool for the people. Fans spoke their minds about the Amp Up Before You Score application through well-known networking sites such as Facebook and Twitter. (more…)