Doritos has upped the ante on its 2010 Crash the Super Bowl user-generated content (UGC) campaign. Last year saw Joe and Dave Herbert win one million dollars with their commercial titled, Free Doritos or what many online viewers were calling the Crystal Ball commercial.

Beginning on September 21, participants will be able to submit their video entries to the contest website. Ideas can be action packed or funny as the creative is entirely your own. The commercial should obviously feature the Doritos brand and if selected could be aired on national television.

Six finalists will be chosen by a panel of judges. Their submissions will be selected for scoring the highest in three areas; originality and creativity, adherence to the creative assignment and overall appeal. Those six will each win $25,000. Visitors will then vote for the top three commercials to air as a Doritos brand commercial during Super Bowl XLIV. (more…)

Doritos is once again giving fans control of its advertising with its third “Crash the Super Bowl” campaign, which will put a user-generated 30 second spot on air during Super Bowl XLIII. The company also says that the maker of the ad will win $1 million if the fan-made ad is rated the best in USA Today’s annual Ad Meter.

“We’ve always believed our fans have the talent and passion to compete at the highest level, and we are putting $1 million on the table to demonstrate our confidence and also help our winner fulfill their own destiny,” said Ann Mukherjee, group vice president, marketing, Doritos in a recent news release. “Whether it goes toward funding a short film, opening an ad agency or anything in between, we’re empowering them with an unmatched stage to compete on and a motivation to make it happen.” (more…)

Anyone who has ever been to a U.S. college football game knows the level of pride fans take in their tailgate parties. Recognizing that, Tostitos wants to find the top tailgate in the country with its new contest, Beat My Tailgate.

“As a long-time supporter of the Tostitos Fiesta Bowl, we want to celebrate our fans’ tailgating creativity and showcase their passion on one of the biggest stages of college football,” said Ann Mukherjee, Frito-Lay group vice president of marketing in a recent news release. (more…)