Knocking on doors and mailing out massive quantities of costly direct mail donation brochures are a thing of the past. Fundraising is seeing a shift in procedure as the economic downturn bites into donation totals, ROI declines and do-not-call lists grow.

“Social networking was going on in fundraising from the very beginning, in volunteers raising money by walking to neighbours’ doors. All we’ve done is taken that model and accelerated it through digital technology. The difference is how fast and how broad the impact,” said Philip King, president of Artez Interactive, a Toronto-based developer of online tools for charities. (more…)

Being social is nothing new to non-profit organizations like GuluWalk. Online fundraising is of growing importance to charities of all sizes as it has the ability to turn supporters into fundraisers. (more…)