Nikon has kicked off a new user-generated content (UGC) film festival with the help of actor Ashton Kutcher and the popularity he has inspired among the microblogging service Twitter to launch new promotions. (more…)

A new video for Kellogg Cares dedicated to ending hunger in America was produced by Hollywood stars Ashton Kutcher and Demi Moore - but the stars of the film were many average Americans.

The Fighting to End Hunger video - which comes from Kutcher’s Katalyst Media and is directed by Moore - is a mashup of user-generated content (UGC) collected for the purpose of the film. The film shows a diverse range of people in short clips explaining how many Americans go hungry everyday. At some points it is touching and at others almost unbelievable such as the stat that one in eight Americans struggle with hunger. (more…)